F&B CONCEPT DEVELOPMENT
The key to creating a successful F&B venue isn’t just about having good food and drinks. Today’s discerning diners are connected, world-traveled and expect creative design and experiences in addition to a great meal.
This is why our process begins with market research to understand the trends in the market and help you identify the expectations, whims and quirks of potential guests and how to reach and appease them.
We understand that restaurants and bars are a fickle business and it’s crucial that entrepreneurs understand their market and before setting up their venue.
Once we identify the possible food and beverage directions that are suitable for the market, we develop comprehensive concept briefs for the venue that provide clients, operators and design partners with a visual guidebook for how the venue should look and feel.
This includes detailed floors plans, interior and kitchen design mood boards, menu direction and design, logos and branding, tabletop guidelines, music programs and uniform design.